What ONEPLAY actually required

In the Czech Republic, O2 Pay TV and Nova / Voyo were two working businesses with two working audiences. Combining them for PPF was, on paper, a deal. On the ground it was a product problem: one brand, one stack, one promise a household could understand.

The catalyst role is not “alignment workshops.” It is deciding what dies, what ships, and who owns the number after the lawyers leave. ONEPLAY launched in 2025 because those calls got made in time, not because the deck was pretty.

If you are sitting on two assets and calling it a platform, you do not need another consultant. You need someone who has done the merge and will still be in the room when the first weekend’s numbers come in.